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Audi MedCup 2011

In order to reflect the spirit of a sporting event at the highest international level , we decided to create an image that will work as a common thread for all the competition this year. This icon will accompany all the pieces that will be part of advertising and publicity of the event . This icon , this brand identity , particularly remarkable for the simplicity of its forms that make it easily recognizable and get stand out in any environment , especially when it is expected to be found in a country plagued information environment with multiple promotional items of different businesses and sponsors.